Whether you are the founder, a volunteer or a donor that is hands off, if you are going to be the representative to pitch the group for funding your organization/group, you need to know what you do and how you do it. In a matter of 5 minutes you’ve got to be able to tell what you do, what kind of impact you make and what you will specifically do with the money given to you. The women sitting in this room have come and are committed to 100 Women Who Care BECAUSE of the simplicity, the quick decisiveness and the camaraderie of seeing all the great work in our community. Use the time you have given to make a huge impact. Even if you aren’t chosen as the benefactor for the night, you have had the audience of change makers in the Northwest Suburbs …..use your time wisely.
1) Know the facts!
Practice your elevator speech. You need to be able to tell the story of the work your organization does in under 1 minute. Drawn out explanations lose people easily. Write down what you do, how you do it and who is affected. Then wrap that around a few sentences and voila! You’ve got your pitch. If an organization you are a part of is nominated, and you don’t feel confident to be able to clearly and concisely convey the message, then pass this time and brush up on the organization you are involved in so you can make a solid pitch. Sometimes if there isn’t clarity, it can do more to hurt the organization you are trying to help by confusing those who are hearing about it for the first time.
2) Tell the HEART story!
Be sure to think of a way to tie in a personal story of those you impact with the work you do so that the group has a very clear understanding and then connection to that work. As you prepare, write down WHY you are involved. Why does it matter to you and who/what have you seen change in the times you have been involved that have mattered to you. If it matters to you, it will probably matter to someone else. Write down a short story of how the work of the organization directly made a change and time it…get it under one minute and PRACTICE it.
3) Show them the MONEY!
Where will the money go? The people in the room are ready to make a wise choice about where they donate. Those that struggle to define where their money will go once they write that check will find they struggle to get those checks written at all. I’m not talking about detailed financial statements here, what I am talking about is a strong description of what the funds will be supporting. It could be a general operating budget to help grow a new local organization; it could be for materials to distribute as a part of the program’s work. Taking the time to find out where the money will go pays off in the long run and will give you the confidence to stand up and make your pitch to the group. If you don’t explain in your allotted time to give your pitch, they will ask in the Q & A, and you will still have to have an answer 🙂
4) Use the form below to help
Use this form as a guide for suggestions to prepare you for your presentation (you can print it by clicking on “print” in the horizontal band above the document below). It is also helpful to think about what YOU would want to hear to make a decision about other nominated charities.